If you plan to use these PSAs, we would appreciate it if you could please let us know the estimated number of airings. To provide usage information or for any questions, please contact Lauren Bachner at WestGlen Communications via e-mail at firstname.lastname@example.org or by telephone at 800-325-8677 ext. 265. Thanks in advance for your support!
ATTENTION PSA DIRECTOR: HELP YOUR LISTENERS EDUCATE THEMSELVES ABOUT CHRONIC HEPATITIS C INFECTION AND THE IMPORTANCE OF TAKING ACTION
There are between 130 and 170 million people worldwide and an estimated 3.2 million Americans who are chronically infected with chronic hepatitis C. Chronic hepatitis C virus (HCV) infection is described as a silent disease because many people infected do not know that they have the virus. In fact, approximately 70 to 80 percent of people newly infected with the virus do not have symptoms. Chronic HCV is the leading cause of cirrhosis (scarring of the liver) and may lead to end-stage liver disease and liver cancer. Liver failure from chronic HCV infection is the leading cause of liver transplants in the U.S.
Tune In to Hep C is a national public health campaign created to help raise awareness of chronic hepatitis C virus infection. The Tune In to Hep C campaign was founded because – although chronic hepatitis C care is advancing – public understanding of the disease isn't moving at nearly the same pace. The campaign is a joint effort supported by the American Liver Foundation, Rock and Roll Hall of Famer Gregg Allman, GRAMMY® winner Natalie Cole and Merck. The campaign aims to help educate and encourage those who think or know they have chronic hepatitis C to talk to their healthcare providers about their options.
The American Liver Foundation, a 501c3 nonprofit organization, is a national nonprofit promoting liver health and disease prevention. The American Liver Foundation provides research, education and advocacy for those affected by liver-related diseases, including hepatitis. Natalie Cole was diagnosed with chronic hepatitis C during a routine blood test in 2008, when she learned the virus had been living inside her body for more than 25 years - nearly half of her life. After seeking treatment, Cole is free of the virus, and is now using her voice to spread awareness and support others in taking action against chronic HCV.
We encourage you to help educate people in your community about chronic hepatitis C by airing the evergreen :60 and :30 PSAs, featuring Natalie Cole. Natalie shares her story and encourages viewers to talk to their doctors about their options and to visit TuneInToHepC.com for more information. We also have a :30 LIVE READ PSA script for your use. This PSA can be used until December 31, 2012.
We hope you will consider running this PSA as soon and as often as possible throughout the year. This PSA is for use through the end of 2012.
Thank you in advance for your support!
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